Some partnerships start with a product and then turn into a shared story. This happens when values, trust, and the desire to do good for people come together.
The story of hyapur® Berlin and ROBINSON WellFit-Spas begins exactly like this: with the shared idea of combining high-quality care and special wellness moments.
Today, hyapur® products accompany guests in selected ROBINSON WellFit-Spas and are part of treatments and rituals that focus on relaxation and well-being.
How the partnership with ROBINSON began
Company founder Martin Kothe recalls:
"The Pure Hyaluronic Intense Serum was our very first product. And the ROBINSON WellFit Spas were the first to offer it exclusively in Europe."
But a successful collaboration is not created solely through products. It is created through exchange, shared ideas and an understanding of what people desire. With the feeling of being welcome. With a moment of calm and the opportunity to consciously take time for oneself.
hyapur® Berlin and ROBINSON share exactly this idea. The WellFit-Spas combine relaxation and holistic well-being, creating spaces where guests can recharge their batteries.
Skincare thus becomes part of this experience: a treatment, a pleasant scent, a high-quality texture. Small details that make a moment special.
Experience hyapur® treatments at the WellFit-Spa
At hyapur® Berlin, the idea of focusing skincare on the essentials has always been central. Instead of as many ingredients as possible, it's about carefully selected formulations, pleasant textures and care that supports the skin's natural needs. This approach fits a wellness understanding where not only the result counts, but also the journey to get there.
Together with the ROBINSON WellFit-Spas, this creates care experiences that perfectly fit into the world of wellness, relaxation and conscious time out.
From relaxing treatments to special care rituals, it's always about the same thing: giving people a moment where they can fully focus on themselves.
"Guests love the exclusive products and treatments"
The long-standing collaboration shows that this connection also resonates with guests. The feedback directly from the clubs is particularly pleasing: "Whether in the WellFit-Spa, in the rooms and suites or in the hyapur® Lounge: guests at ROBINSON Club Cala Serena love Hyapur's exclusive products and treatments," says Malaika, consultant for the ROBINSON WellFit® Spas.
This feedback means a lot to us. Because ultimately, every partnership is about people and their personal experience with a brand.
