Sometimes the best things come from a simple idea: less is more.

When Martin Kothe founded hyapur® in 2008, he had a clear goal: to make skincare as pure as medicine. No unnecessary additives, no compromises. Only pure, effective ingredients that deliver on their promises.

This idea led to the creation of the Pure Hyaluronic Intense Serum, developed together with medical professionals, chemists, and biologists. After nine months of research, it was clear: three ingredients are entirely sufficient to intensively hydrate the skin and visibly smooth it.

No more is needed to hydrate, soothe, and restore elasticity to the skin.

This formula, stripped down to the essentials and free from unnecessary additives, remains the heart of the brand to this day and was decisive for the brand name hya(luron)pur

2009: Founding of Hyapur Deutschland GmbH

From the first product, a company was founded in 2009: Hyapur Deutschland GmbH. While family life and the development phase ran in parallel in the background, the serum quickly gained popularity in upscale hotels. Through selected ROBINSON WellFit Spas, the first serums also made their way into private bathrooms.

Product Range Expansion: GREEN Series and Hyaluronic Algae Serums

With growing demand and new insights from research and practice, hyapur® further developed its product range.

• The GREEN Series introduced luxurious natural cosmetics with hyaluronic acid to the market, for customers who desire both efficacy and a connection to nature.
• The Hyaluronic Algae Serums later expanded the portfolio with a line that combines hyaluronic acid with marine active ingredients and addresses specific skin needs.

2014: International Step through Premium Spa Partnership

A significant milestone followed in 2014: hyapur® became a premium spa partner of SPA & Meer on the Mein Schiff® fleet. This partnership strengthened the brand's international visibility and established hyapur® in the premium segment of modern spa and wellness providers.

Today, hyapur® is well-established in the professional cosmetics world.

Whether in exclusive hotels, on cruise ships, or in high-end SPAs – the products impress with their simple application, highest tolerability, and visible results.

Pure cosmetics that work. Since more than 15 years.